Retailers shift their ad spending from TV, radio and print ads to digital ads.
It was another rough week for the Internet Retailer Online Retail Index of e-commerce stocks, which dropped more than 2%, trailing the broader market.
E-commerce stocks enjoyed a merry Christmas season, getting a strong bounce from better-than-expected online holiday sales. But it’s been no party in 2010, as the Internet Retailer Online Retail Index of 25 e-commerce stocks has dropped 9% since the first of the year, while broader stock indices have fallen roughly 4%.
Last week was no exception as the Online Retail Index lost 2.26%, while the Dow Jones Industrial Average declined 0.55% and the Standard & Poor’s 500 Index fell by 0.72%.
Shutterfly, No. 69 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), framed a nearly 12% gain last week, after reporting a 21.6% sales increase in the fourth quarter. But the e-retailer of photo-related products and services was one of only six Online Retail Index stocks to gain last week.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- Shutterfly, 11.6%
- Keynote System, 2.7%
- Akamai, 2.5%%
- GSI, 2.3%
- Drugstore.com, 1.8%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- ATG, -12.5%
- 1800Flowers.com, -10.1%
- LivePerson, -7.7%
- Amazon, -6.4%
- VistaPrint, -5.1%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com) and VistaPrint Ltd.