February 4, 2010, 12:00 AM

Liquidation.com starts off the year with a site redesign project

The auction site for buying and selling surplus merchandise plans to launch within the next two weeks a new site design featuring a recommendations engine, more prominent images and enhanced search filters, the company says.

 

Liquidity Services Inc.’s Liquidation.com an auction site for buying and selling surplus merchandise, plans to launch within the next two weeks a new site design featuring a recommendations engine, more prominent images and enhanced search filters, the company says.

Colin Sebastian, an analyst who follows Internet companies at investment firm Lazard Capital Markets, says the beta version of the new site design may have contributed to what Lazard figures was a 10% lift in merchandise sales volume in January over December.

Other improvements coming with the new design include a streamlined bidding process and a more user-friendly user interface, Sebastian notes. “We view these changes positively, and together they should help to boost conversion rates,” he says.

Sebastian adds that Liquidity’s commercial market can be expected to show strong growth through at least the first half of this year. The auction site also serves the government surplus market, which appears to be stable business for Liquidity, he adds.

Liquidity plans to reveal more details about the redesign later this month, a spokeswoman says.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

FPO

Scott Allan / Mobile Commerce

The missing link for turning app-only promotions into revenue

Apps engage a retailer’s most loyal shoppers, but technical hurdles keep many merchants from taking ...

Advertisement