While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Merchant Pet Ventures is expanding its horizons with a new, niche site aimed at pet parents of older dogs. In addition to an online store, SeniorDogs.com includes a variety of resources, such as articles, a forum, a photo gallery and a blog.
After finding success with PetGadgets.com, Pet Ventures LLC says, the company decided to expand its horizons. It’s done so by designing a new, niche site aimed at pet parents of older dogs.
Pet Ventures says the new site, SeniorDogs.com, fills a need that is underserved-in the United States, about 40% of households with dogs have at least one that is considered a senior, aged seven or older.
To fill this niche, SeniorDogs.com includes articles and resources covering medications, health insurance, nutrition, financial assistance and more. The site also includes message boards where owners can find support and guidance from others who are experiencing similar challenges, as well as share dog stories.
The site design divides SeniorDogs.com into six categories: resources, articles, forum, photo gallery, online store and blog.
“Thanks to preventative care, better nutrition and advances in veterinary medicine, pets are living longer and enjoying a higher quality of life than ever before,” says Geoff Mott, president. “We designed our site to become the destination for all dog lovers who need our specialized content and who look to interact with other owners of older dogs.”
MiracleCorp Products, a pet supplies merchant, is the site’s sponsor. Initially, MiracleCorp will use banner ads on the site to build awareness and promote its ImmuGuard product.