Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The e-retailer increased sales by 12% in a year that included switching to a new information technology platform and customer service interface.
2009 was the year of new things for e-retailer Calendar Holdings LLC, operator of Calendars.com and DogBreedStore.com, including an information technology platform, a customer service interface and an e-commerce director.
Robert Gilbreath took over as e-commerce director just as the company was preparing to relaunch its web sites on ATG’s e-commerce and customer service center platforms. The new sites, which went live in August, included an improved design that included larger and varied images as well as a guest checkout feature that has reduced the cart abandonment rate, says Gilbreath.
The new architecture and site design on Calendars.com, No. 363 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be order by clicking on its name), are more visible to search engines and helped boost search engine traffic on the sites, says Gilbreath. A strong holiday season capped the year for the company which finished with 12% growth in online sales to $17.7 million from $15.8 million in 2008.
In 2010, the company is working on enhancing customer experiences with improved product recommendations and shipping service.
“People are expecting a more fluid and smooth experience, from shopping on the web site to when purchases are brought to their door,” says Gilbreath.