January 29, 2010, 12:00 AM

Mobile is flying high in online travel

The online travel industry is experiencing a surge in mobile applications, Nielsen reports.

Retail does not have the market cornered when it comes to mobility. To the contrary, the travel sector is experiencing a mobile surge as well. Research from The Nielsen Co. shows more consumers are turning to travel-related mobile sites and apps to access information, book flights and hotel rooms, and rent cars.

Travelocity attracts the most mobile travelers, with 1.263 million unique monthly visitors in October, according to Nielsen. That`s up a sizable 32.3% from 955,000 in October 2008. Expedia was close behind, with 1.258 million visitors in October, up only 4.7% from the same period the previous year.

bill@verticalwebmedia.com

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