The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Steve August will be senior vice president and chief marketing officer for SharperImage.com, whose e-commerce site relaunched in October. SharperImage.com earlier in the month hired another Brookstone executive to oversee merchandising.
SharperImage.com, which relaunched its e-commerce site in October following the 2008 bankruptcy of Sharper Image Corp., has hired another executive from Brookstone Inc. as it ramps up its marketing plans.
Steve August will be senior vice president and chief marketing officer for SharperImage.com, overseeing all direct marketing efforts, including through the web, catalogs, affiliates, portals and direct customer promotions. He will also be responsible for customer analytics and database modeling.
August spent nine years at Brookstone, a multichannel gift and home furnishings retailer, most recently as operating vice president for customer marketing. Earlier this month, Mark Anthony left Brookstone to become senior vice president and general merchandise manager for SharperImage.com. Brookstone is No. 154 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).
Both August and Anthony were hired by Camelot Venture Group, a private investment group that specializes in direct-to-consumer companies and that relaunched and operates SharperImage.com.
"We are looking to profitably grow sales and expand our customer base and Steve is a perfect candidate. He has a unique skill set in every facet of both online and catalog marketing" says David Katzman, managing partner for Camelot Venture Group. "Steve has an incredibly comprehensive and wide ranging knowledge base plus an equally impressive track record of delivering successful results."
“Sharper Image has exceptional brand equity that resonates with consumers,” August says. “I am very excited to join the team and bring the catalog and online efforts back in a big way.”
The Sharper Image has announced plans to reintroduce a paper catalog in time for Father’s Day.
The retailer is owned by a joint venture of Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers.