Retailers shift their ad spending from TV, radio and print ads to digital ads.
CPA2Biz Inc., a retailer of publications and other professional and educational products and services to accountants, reported 2009 web sales were $20.20 million, up by about 1.8% from $19.80 million in 2008.
CPA2Biz Inc., a retailer of publications and other professional and educational products and services to accountants, experienced 15% growth in November and December 2009 sales compared with the same months in 2008. 2009 annual online sales ended at $20.20 million, up by about 1.8% from $19.80 million in 2008.
“Overall we’re pleased that we’re starting to see indicators that online sales are increasing,” says Melissa Rothchild, vice president, marketing services at CPA2Biz, No. 357 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).
Rothchild says the purchases of on-demand courses that were also offered last year doubled. “We plan to continue to increase our offerings in the on-demand e-learning space,” she says.
Recently, CPA2Biz, a subsidiary of The American Institute of Certified Public Accountants, launched a collaborative wiki, Wiki.IFRS.com, providing a comparison of certain international financial reporting standards and U.S. generally accepted accounting principles to which registered members can contribute.
“If they are spending time on the wiki, they are likely to see other resources available to them,” says Rothchild.
In 2010 the company plans to refresh CPA2Biz.com’s site design by optimizing the site for wider monitors and adding more slide show elements on important landing pages, says Rothchild.