Retailers shift their ad spending from TV, radio and print ads to digital ads.
ShopNBC.com has named QVC executive Bill McGrath vice president of quality assurance.
TV and web retailer ShopNBC.com has named Bill McGrath as vice president of quality assurance.
McGrath had most recently been QVC Inc.’s vice president of global sourcing operations and finance. During his tenure at QVC, McGrath held a number of other positions, including vice president of corporate quality assurance and quality control, vice president of merchandise operations and inventory control and vice president of market research and sales analysis.
“Bill brings a wealth of product quality experience and supply chain expertise-from vendor manufacturing through custom consumer packaging-that spans all our product categories and beyond,” says Mike Murray, ShopNBC senior vice president of operations. “His commitment to excellence and building strong partnerships will benefit our vendors, product offerings, and customers.”
ShopNBC is No. 87 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).