57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
U.K. online retail sales were £49.8 billion in 2009, up 21% from in 2008, says Retail Decisions.
U.K. online retail sales were £49.8 billion (US$79.7 billion) in 2009, up 21% from 2008, as an estimated 33 million consumers shopped online, says payment processor and fraud-prevention vendor Retail Decisions.
Dec. 7 was the biggest U.K. online shopping day of the year, with sales of £534 million ($855.1 million), up 16% from a year ago, Retail Decisions says, basing its estimates on client data. The top five busiest U.K. online shopping days of 2009, each of which occurred on a Monday, were:
- Dec. 7
- Dec. 28
- Dec. 14
- Nov. 30
- Dec. 1
"Mondays are the busiest online shopping days due to consumers` price sensitivity,” says Carl Clump, Retail Decisions CEO. “Shoppers spend their weekends shopping on the high street, finding the items they want to buy. Then they take to the Internet to find the best deal they can for their chosen items."
In 2009, 30% of U.K. online sales took place in November and December.