The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Estée Lauder has launched a web and mobile storefront where shoppers can send last-minute gift wish list ideas to friends’ and relatives’ mobile phones during the holidays.
Cosmetics, fragrance and skin care product manufacturer Estée Lauder Cos. Inc. has launched a web and mobile storefront where shoppers can send last-minute gift wish list ideas to relatives’ and friends’ mobile phones during the holidays.
The site features 10 Estée Lauder products, including gift sets containing either an eye shadow palette or various fragrances. On the site, a shopper can learn more about the products and send a text message to “wish” for the item. To send gift ideas, shoppers need an account with mobile delivery company Myxer, which developed the site with Estée Lauder.
The site, which is located at http://m.myxer.com/estee is integrated into the Myxer’s infrastructure rather than that of Estée Lauder. As a result, the site features a tab bar that highlights Myxer’s other content, such as downloadable wallpaper and ringtones rather than other Estée Lauder products.
“We were looking for an innovative technology solution for the holidays along with a company that has a large audience to market to,” says Mendy Charlton, vice president, North America Marketing, Estée Lauder. “We were thrilled to find both in the same place via Myxer.”
Estée Lauder is No. 129 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).