Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Apparel and accessories merchants once again delivered the best response time to shoppers with a high broadband connection in November, says Gomez.
For the seventh consecutive month apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection in November, says Gomez Inc.
Shoppers with a high broadband connection in November could visit an apparel retail web site in an average time of 9.75 seconds, Gomez says, compared with mass merchants at 10.05 seconds, computers and electronics retailers at 10.83 seconds, and specialty merchants at 10.95 seconds.
When a site is accessed by a low broadband connection, mass merchants provided the fastest average access, at 31.76 seconds, Gomez says. Computers and electronics e-retailers turned in the best dial-up average access time at 64.42 seconds.