December 15, 2009, 12:00 AM

A nod and a Wink to sharing photos online and off

Photo printing and sharing e-retailer Shutterfly has introduced Wink, a new service that combines real-time photo sharing with photo printing for social networking aficionados.

Photo printing and sharing e-retailer Shutterfly Inc. has introduced Wink, a new service that combines real-time photo sharing with photo printing for social networking aficionados.

Wink enables consumers to create and share printed strips of photographs using pictures from iPhones and social network sites like Facebook and Flickr. The “photostrips”-a template of three to five pictures-can be delivered anywhere in the world for $2.50 including tax and shipping. Wink is available as a free iPhone app and a web site, Wink.Shutterfly.com.

“Shutterfly continues to transform the way people interact with and print their digital images. Wink unlocks the billions of photos that are uploaded to social media services by giving consumers easy ways to create unique, high-quality physical products,” says Jeffrey Housenbold, president and CEO of Shutterfly.

Creating and sending a photostrip in Wink takes just seconds, the merchant says. Customers choose a template, add and adjust a few photos, and send them to friends or themselves. Completed photostrips can also be shared on Facebook and Twitter.

“Traditional print formats often don’t make sense for the kind of photos you shoot on your iPhone or share on Facebook,” says John Poisson, vice president of mobile and social media at Shutterfly. “Photostrips allow you to combine a few of these in-the-moment photos-pictures of a party, a day at the beach, a perfect meal-and create something new and engaging in just a few seconds. And Wink makes giving as easy as creating, whether you’re sending a thank you on the way home or sharing a big night out.”

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