While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Branders.com raised the funds from four venture capital firms, all previous investors in the 10-year-old e-retailer. The company has now raised $46 million in venture capital.
Branders.com, which sells promotional items such as company-branded pencils, water bottles and tote bags, has raised another $5 million in capital.
Four venture capital firms, all previous investors in 10-year-old Branders.com, supplied the new funding. Those firms are Menlo Ventures, DCM, Venture Strategy Partners and Altos Ventures. Branders.com has now raised $46 million in venture capital, the company says.
"Branders.com pioneered the online promotional marketplace, and is now growing it by offering the lowest prices imaginable, online or off," says H. DuBose Montgomery, managing director of Menlo Ventures. "Customers have really responded to their value proposition."
Branders.com says it has sold to 100,000 customers, including the White House.
"This has been an incredibly satisfying year for the Branders.com team,” says Jerry McLaughlin, co-founder and CEO of Branders.com. “As the low-cost leader, we`ve been able to help more companies than ever achieve their marketing and retention goals within extremely tight budgets."