November 30, 2009, 12:00 AM

Pet Supermarket launches an e-commerce site

Pet Supermarket, a privately-owned pet store chain, has launched its first e-commerce site.

Pet Supermarket, a privately-owned chain of more than 100 pet stores in the Southeast, has launched its first e-commerce site at

The site features more than 3,000 SKUs of toys, food and other pet products, with plans to add additional merchandise. Product pages feature detailed product information, and, for some items, web-only discounted pricing.

“This creates a tremendous opportunity for us,” says Steve Feinberg, vice president of merchandise and marketing. “This allows us to instantly show the Pet Supermarket difference to people across the United States.”

The site was developed in-house, using Microsoft Commerce Server 2007 software.

comments powered by Disqus




From The IR Blog


Tony Delmercado / E-Commerce

Building a solid e-commerce marketing pyramid

First focus on product, brand and building an effective e-commerce site, then turn to customer ...


Mihir Kittur / E-Commerce

5 steps to building an effective digital coupon campaign

Narrow down the list of target customers, the offer and the preferred channel for the ...