November 30, 2009, 12:00 AM

I.T. execs will focus on managing costs in 2010, study says

Most I.T. decision makers expect their organizations to meet their technology goals in 2010, according to an annual survey of I.T. managers.

Most I.T. decision makers, or 65%, expect their organizations to meet their technology goals in 2010, and half say that managing technology operating costs will be among their top priorities next year, technology retailer CDW Corp. says in its annual Year-In-Review survey of I.T. managers.

When survey respondents were asked to group their top priorities for 2010, managing technology operating costs was cited in 50% of responses, followed by improving customer satisfaction, 42%, and growing market share, 39%.

A year ago, 41% cited managing technology costs as a top priority, followed by improving customer satisfaction and growing market share, each at 35%. Last year’s survey also noted that a higher percentage of respondents, or 72%, expected their organizations to meet their technology goals in the coming year.

Although improving customer satisfaction placed second to managing technology costs in this year’s survey of 2010 priorities, the survey still underscored the importance of investing in customer satisfaction, says Mark Gambill, CDW’s executive responsible for market insights.

“With a financial recovery beginning to take shape, organizations are focusing on how to best position themselves for strong and steady success in the new year,” he says. “Refocusing business priorities to improve customer satisfaction will be paramount to creating long-term success as the economy improves. Every I.T. investment and business activity will need to center on the benefit it provides to the customer, which will in turn allow them to focus on what matters most-growing their businesses.”

CDW is No. 8 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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