Retailers shift their ad spending from TV, radio and print ads to digital ads.
As vice president of interactive services, digital and emerging technology veteran Stuart Bogarty will focus on the digital marketing agency’s New York clients.
Seeking to expand its offerings, TrueAction, a digital marketing agency owned by GSI commerce Inc., has named a new vice president of interactive services. Stuart Bogaty, a 15-year veteran of the digital and emerging media industry, previously held several positions at such WPP Group companies as OgilvyOne and mOne.
TrueAction offers clients a range of digital marketing and design services geared to driving sales across multiple channels. Those services include design, media buying, emerging media, photography and web site usability consulting and content development. In his new role, Bogarty will oversee the development of strategic media plans for clients with a focus on building and managing relationships with the agency’s New York-based clients.
Most recently, Bogarty was executive vice president and global managing partner at advertising agency Universal McCann.
“Stuart has a long track record of building great brands,” says Nick Pahade, TrueAction president. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City Team.”