November 21, 2009, 12:00 AM

Mobile Commerce

(Page 2 of 2)

SkyMall wanted a point-of-sale terminal on the tray table in front of airplane passengers. It reached its goal by creating a mobile site and app that fly high above others in m-commerce-and enable shoppers to make purchases without leaving their seat or needing a laptop. It started the way mobile experts agree site and app projects should begin, by not trying to jam the e-commerce experience into a mobile one. “We looked at the features customers like in the web channel and then determined how to incorporate those elements into a mobile site that is both efficient and effective,” says Jay Scannell, vice president of information technology. And key to the mobile app: the entire product catalog downloads with the app, so shoppers can browse without a web connection and then purchase when they land.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Greg Shepard / E-Commerce

Why affiliate marketing attracted $4 billion in new investment

The acquisitions of three major affiliate marketing companies reflects the channel’s role in driving online ...

FPO

David Jones / E-Commerce

Which retailers show customers Valentine’s Day love?

Victoria’s Secret and Flowers.com are among them.

Advertisement