The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
AmericanGreetings.com customers can now send e-cards featuring their own voices thanks to a partnership with vendor Oddcast.
AmericanGreetings.com customers can now send e-cards featuring their own voices thanks to a partnership with technology vendor and social marketing company Oddcast Inc.
To customize a talking e-card, a customer calls a toll-free number maintained by Oddcast and records his greeting. Creating and sending the talking e-cards is free for registered members of AmericanGreetings.com, who pay an annual subscription fee of $15.95.
“Our visitors really enjoy the quirkiness of these talking e-cards and now they are even more fun and personalized,” says Jane Carpenter, vice president, brand marketing, AmericanGreetings.com. “Whether they add their own sentiment and accent it with one of the multiple voices at their disposal, or easily includes their own voice, shoppers love being able to help craft the actual greeting they are sending.”
AmericanGreetings.com also added six new card designs that feature such animated characters as dogs, cats, a gnome, a monkey and a sock puppet that act out the messages. A customer who prefers not to use her own voice can type in the message she wants the characters to speak and then choose from a variety of male and female voices to speak the lines.
American Greetings is No. 157 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).