More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Williams-Sonoma Inc. posted higher net income in the third quarter but web sales also declined. E-commerce revenue declined 6.9% as total sales decreased 3%.
Williams-Sonoma Inc. posted higher net income in the third quarter but web sales also declined.
For the quarter ended Nov. 1, Williams-Sonoma reported:
- Web sales were $230 million, a 6.9% decrease compared with $247 million a year ago.
- Total sales declined 3.0% to $729.2 million from $752.0 million in the prior year quarter.
- Comparable-store sales increased 1.7%. Comparable-store sales were up 7.6% for Pottery Barn but declined for the retailer’s other brands.
- E-commerce accounted for 31.5% of sales compared with 32.8% in the same quarter last year.
- Net income was $7.3 million compared with a net loss of $10.9 million a year ago.
For the first nine months of fiscal 2009:
- Web sales were $634 million, a 17% decrease compared with $764 million in 2008.
- Total sales were $2.01 billion, down 14.5% from $2.35 billion in the prior year period.
- Comparable-store sales were down 11.6%.
- E-commerce accounted for 31.5% of total sales.
- Net loss was $10.9 million compared with net income of $17.8 million in the prior year period.