The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
From Thanksgiving to Christmas, UPS expects to deliver about 400 million packages worldwide, with most of them in North America, representing a slight increase over last year’s holiday shopping season.
From Thanksgiving to Christmas, United Parcel Service of America Inc. expects to deliver about 400 million packages worldwide, with most of them in North America, representing a slight increase over last year’s holiday shopping season, a spokeswoman says.
UPS expects its busiest day of the year will be the Monday before Christmas, Dec. 21, when it expects to deliver 22 million packages, an increase of about 40% over normal daily delivery volumes.
To handle the peak volumes, UPS will hire about 50,000 seasonal workers, many of them delivery drivers’ helpers.
UPS says it also expects an increase in online tracking of shipments by both retailers and their customers, including an uptick in the number who track shipments on UPS.com through their mobile phones. The delivery company’s web site, UPS.com, supports access by most mobile phone platforms, the spokeswoman says.