The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Getting into m-commerce before the holiday season stampede, Shoebuy.com has launched an iPhone app that lets shoppers search, browse, read reviews and buy.
Getting into m-commerce before the holiday season stampede, Shoebuy.com has launched an iPhone app that lets shoppers search, browse, read reviews of and buy products from the e-retailer’s catalog of more than 900 brands of shoes.
“Our customers are savvy and enjoy great convenience, so this is another way we can expand our business to let them have the shopping experience they desire,” says Scott Savitz, founder and CEO. “At Shoebuy.com we are always listening to our customers and using their feedback to drive innovation. We have loyal customers and the iPhone app allows us to be there for them, on the go.”
Consumers familiar with Shoebuy.com will recognize similar user-friendly shopping tools on the app, including easy-to-use filters that allow product searches by category, gender, style, brand, size, color and price, Savitz adds. Shoebuy.com is No. 90 in the Internet Retailer Top 500 Guide (a PDF version of Shoebuy’s financial and operating profile can be ordered by clicking on its name).
While shopping the app, users can view product details, customer reviews, swipe the screen to peruse high-resolution images of each product, tap to zoom, and share with friends via e-mail or Twitter. Once a shopper is ready to make a purchase, all that’s required are a few taps to indicate size, width, color and then Add to Cart. At checkout, shoppers can log in to their Shoebuy.com accounts or purchase with most credit cards. The app was built on a platform developed by Klick Mobile, a mobile commerce application developer.