Lens Direct is projecting year-over-year sales growth of more than 40% this year.
Wild Wings, which has been part of Cabela’s for 10 years, represents more than 50 artists whose work focuses on nature, sporting and Americana. Cabela’s sold the division to RDE Acquisition Company LLC, which is owned by a former Wild Wings executive.
Multichannel outdoor gear retailer Cabela’s Inc. has sold off its Wild Wings division that publishes, distributes and sells sporting, wildlife and Americana art works and related items from more than 50 North American artists.
Cabela’s sold Wild Wings to RDE Acquisition Company LLC, which is owned by a former Wild Wings executive, Cabela`s says. The sale price was not disclosed.
“Wild Wings and its employees have been an integral part of Cabela’s success over the last 10 years, and we are proud to have had them as part of our extended family,” says Tommy Millner, CEO of Cabela’s, No. 40 in the Internet Retailer Top 500 Guide (A PDF version of the financial and operating profile of Cabela’s can be ordered by clicking on its name). “With the sale to RDE Acquisition, we know Wild Wings will be in good hands. We wish them continued success and look forward to working with them in the future.”
Cabela’s will continue to sell Wild Wings merchandise through its stores, catalogs and web site, Cabelas.com. That merchandise, including lodge furnishings and outdoor-inspired dinnerware and gifts, is also available at WildWings.com.