The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
20-year industry veteran Diane Kegley takes the lead on driving global demand for RichRelevance products.
Personalization and product recommendation technology vendor RichRelevance has appointed industry veteran Diane Kegley vice president of marketing.
With 20 years of experience in multichannel marketing, media and branding experience, Kegley was most recently president of SMA Global, a marketing strategy and production company. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations.
Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.
“We are very excited to gain Diane’s marketing acumen as we unveil significant innovations in the coming months and throughout 2010,” says David Selinger, chief executive officer of RichRelevance. “Her combination of strategic insight and flawless execution will be essential as we redefine personalization around the multichannel customer experience.“