October 20, 2009, 12:00 AM

Jos. A. Bank dresses up its e-commerce channel with a new web site

The multichannel retailer of men’s clothing has launched a new e-commerce site that improves the online shopping experience while also facilitating online promotions, the retailer says.

Jos. A. Bank Clothiers Inc., a multichannel retailer of men’s apparel, footwear and accessories, has launched a new e-commerce site designed to improve the shopping experience on a technology platform that also facilitates online promotional displays, executive vice president and chief financial officer Dave Ullman says.

“Providing a better shopping experience for customers drove the investment in upgrading our site,” he says.

The retailer’s I.T. team, working with Rosetta Interactive Agenchy, has relaunched JosBank.com on IBM Corp.’s WebSphere Commerce platform. Among its new shopping features are searching by size, color and style, with zoom and alternate views to better display product images, says Pete Zophy, divisional vice president of e-commerce for Jos. A. Bank.

The WebSphere Commerce platform also includes a promotional software module that has enabled JosBank.com to use web-based technology integration to connect with back-end inventory and financial accounting applications on the retailer’s Micros-Retail software suite from Micros Systems Inc.

Thanks to that integration, JosBank.com can now run online promotions-like buy one suit, get one free-that up until now it only offered through its more than 465 stores. The former web site was unable to support such promotions because it could not pull updated and accurate information on available inventory and cost figures, Zophy says. Jos. A. Bank is No. 189 in the Internet Retailer Top 500 Guide.

With the new ability to leverage that back-end integration in promotions on its e-commerce site, Jos. A. Bank also is able to better compete online with promotions that appeal to a wider audience-while also using the web as a testing ground for stores, says Scott Toth, divisional vice president in charge of I.T.

“For example, we’re expanding our Big & Tall offerings, and now the e-commerce site provides us with the opportunity to conduct more promotions and market tests on the web as one big online store before rolling them out to our 469 physical stores,” he says.

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