At least one brand’s e-mail prank caused some social media backlash among consumers.
Multichannel gift retailer Brookstone Inc. has named Ronald D. Boire president and CEO. Boire joins Brookstone from Toys ‘R’ Us, where he was president, North America, and at one time head of ToysRUs.com. Boire will also join the Brookstone board.
Multichannel gift retailer Brookstone Inc. has named Ronald D. Boire president and CEO. Boire joins Brookstone from Toys ‘R’ Us, where he was president, North America, and at one time head of ToysRUs.com. Boire will also join the Brookstone board of directors.
Philip Roizin, who was Brookstone’s interim president and CEO since February, will resume his responsibilities as executive vice president, finance and administration, and chief financial officer, a position he previously held since 1996.
"We`re thrilled that a talented retailer like Ron Boire has joined Brookstone as CEO," says Jackson Tai, chairman of the multichannel retailer’s board. "Ron brings 27 years of extensive product development, merchant and retailing experience to our innovation-led company. He has a track record of turning around businesses, re-focusing brands, and developing products that customers want. Our principal investors, Osim International, J.W. Childs Associates, and Temasek, are excited that Ron`s leadership will strengthen the Brookstone specialty lifestyle brand and our commitment to first-rate customer service.”
Boire held several positions while at Toys ‘R’ Us, including president, ‘R’ Us Brands, and president, Toys ‘R’ Us, North America, ToysRUs.com and Toys ‘R’ Us Canada.
Before joining the toy retailer Boire was executive vice president and global general merchandise manager at electronics retailer Best Buy. Boire also worked for Sony Electronics Inc. for 17 years as president, Personal Mobile Products Company, president, Consumer Sales Company, and as a member of the Sony Electronics executive committee.
"Brookstone products are truly unique in the world of specialty retailing," Boire says. “I look forward to working with our dedicated colleagues who have built a distinctive, multichannel franchise over a 45-year history. We have a tremendous opportunity to strengthen our retailing leadership and grow by redoubling our commitment to product excellence and first-rate service."
Brookstone operates 309 stores in the U.S. and Puerto Rico. The company also operates a direct marketing business that includes the Brookstone catalog and an e-commerce web site at brookstone.com.
Brookstone is No. 154 in the Internet Retailer Top 500 Guide, Toys ‘R’ Us is No. 39 and Best Buy is No. 10.