October 9, 2009, 12:00 AM

ShopNBC names a director of online programming

TV and web retailer ShopNBC.com, No. 87 in the Internet Retailer Top 500 Guide, has named Sharla Wagy director of online programming development.

TV and web retailer ShopNBC.com, No. 87 in the Internet Retailer Top 500 Guide, has named Sharla Wagy director of online programming development.

Prior to joining ShopNBC, Wagy worked as vice president of marketing for Bellacor Inc., No. 294 in the Internet Retailer Top 500 Guide, where she focused on consumer and trade channel production and logistics.

Wagy’s hiring is in line with ShopNBC’s pivot away from high-end jewelry after it failed to find a buyer for the company earlier this year. Since January, the company has hired senior vice president of e-commerce Carol Steinberg and senior vice president of sales and product planning Jean Sabatier, while also bringing in two former QVC executives, one as a board member and another as an advisor.

ShopNBC is owned by Value Vision Media Inc.

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