American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Avery Dennison Office Products has teamed with Zazzle.com, an online retailer of customized products, to give Avery customers the ability to create custom-designed office and other products instantly.
Avery Dennison Office Products, a business unit of Avery Dennison Corp., has teamed with Zazzle.com Inc., an online retailer of customized products, to give Avery customers the ability to create custom-designed office and other products instantly.
Avery Signature Custom Binders will be the first product that shoppers can customize under the new alliance. Shoppers, manufacturer Avery explains, will be able to: select from thousands of templates, or start from scratch with a blank canvas; personalize millions of designs from thousands of sellers by adding their own custom text, photos and designs; generate custom binders for contests, promotions and sales, or business binders for the office; and create stores and make money by selling designs in the Zazzle marketplace.
The customer chooses or uploads design elements on Zazzle.com using its proprietary software, then the e-retailer manufactures and ships the products.
“We’ve been looking at mass customization for several years,” says James Johnson, director of business development at Avery Dennison Office Products. “Zazzle’s unique software capabilities, plus their partnerships with leading branded content owners, complement our manufacturing core competencies.”
Zazzle.com is No. 195 in the Internet Retailer Top 500 Guide.