October 7, 2009, 12:00 AM

Bluefly teams with StyleList to find top fashion blogger

Online apparel retailer Bluefly has partnered with StyleList on a contest that will crown America’s most stylish blogger.

Online apparel retailer Bluefly Inc. has partnered with StyleList.com on a contest that will crown America’s most stylish blogger.

The e-retailer and blog site are a holding a casting call to find eight bloggers that will compete in a five-week contest to determine the winner. Each week Bluefly will give the bloggers an item they will need to incorporate into a head-to-toe look.

StyleList will post a video recap of each week`s challenge, which the public will then vote on. The blogger with the most cumulative votes at the end of five weeks will win.

Winners of the contest will receive a $1,000 shopping spree on Bluefly, No. 132 in the Internet Retailer Top 500 Guide, a weekly column on StyleList and a blog store on Bluefly.com.

comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...