The payment card network says the platform will provide retailers with another way to acquire customers.
Online apparel retailer Bluefly has partnered with StyleList on a contest that will crown America’s most stylish blogger.
Online apparel retailer Bluefly Inc. has partnered with StyleList.com on a contest that will crown America’s most stylish blogger.
The e-retailer and blog site are a holding a casting call to find eight bloggers that will compete in a five-week contest to determine the winner. Each week Bluefly will give the bloggers an item they will need to incorporate into a head-to-toe look.
StyleList will post a video recap of each week`s challenge, which the public will then vote on. The blogger with the most cumulative votes at the end of five weeks will win.
Winners of the contest will receive a $1,000 shopping spree on Bluefly, No. 132 in the Internet Retailer Top 500 Guide, a weekly column on StyleList and a blog store on Bluefly.com.