Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Delivery Agent, a provider of e-retailing, digital advertising and content services to entertainment companies, wants to expand globally and increase its web video and mobile offerings. The company has raised $25 million to fund those plans.
Delivery Agent Inc., a provider of online retailing, digital advertising and content services to entertainment companies, is looking to expand internationally and increase its offerings of online video, mobile and set-top box “click-to-buy” applications. The company has raised $25 million to help fund those plans.
New investor Focus Ventures led the funding round, joined by T-Venture, Coral Group and Ironwood Capital and existing investors Bessemer Venture Partners, Worldview Technology Partners and Cardinal Venture Capital. Investors have now put $60 million into the company.
“Today, as so much entertainment content becomes and is available on other platforms, our expanded commerce and marketing technology will make it possible for our entertainment partners to reach, influence and transact with audiences wherever and whenever they happen to be watching premium content, whether through their television, mobile phone, online video player or whatever else is next," says Mike Fitzsimmons, Delivery Agent CEO.
In addition to its new technology offerings, Delivery Agent also aims to build its European client base and offer its U.S.-based clients opportunities to transact with audiences in international markets.
Delivery Agent’s clients include the four major broadcast networks (ABC, NBC, CBS and Fox), as well as Discovery Communications, HBO and the Weinstein Company.