September 30, 2009, 12:00 AM

Sponsored Supplement: Customer service strategies that build brand value

(Page 4 of 4)

As customer service technology becomes more sophisticated, retailers that take advantage of it can burnish their brand image and win the loyalty of their customers for years to come.

“Retailers that properly leverage all the customer service tools available will deliver value to the customer,” says Fettes. “Once consumers discover that value, they will return again and again.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Dean / E-Commerce

Five digital marketing strategies that will boost conversions

An expert in conversion optimization offers suggestions on what areas to address, and the tools ...

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

Advertisement