September 29, 2009, 12:00 AM

Web Design & Usability: Key to E-Retail Success

More than any other set of Internet skills, understanding the fundamentals of good retail web design is the key to growing online sales

By Jack Love

When it comes to conferences, Internet Retailer is best known for its Internet Retailer Conference & Exhibition held each June-the world’s largest e-commerce show, which last June drew 4,824 attendees.

Our third annual Web Design & Usability 2010 Conference will be about one-quarter that size, but for the market it serves-managers who have direct control over the marketing and operations of a retail web site-Web Design 2010 may be even more fruitful. That’s because IRWD 2010 is the only conference focused solely on retail web design and usability topics-how shoppers use different retail sites, how retail web sites must operate to fit those usage patterns and how sites must be designed to satisfy the unique needs and browser behavior of online shoppers. More than any other set of Internet skills, understanding the fundamentals of good retail web design is the key to growing online sales.

Those who attend IR’s Web Design & Usability Conference are hungry for practical information on web designs that work, and judging from the rave reviews IRWD 2009 got from attendees, this show more than satisfies that hunger. The agenda for this year’s Web Design Conference has been expanded to include proven techniques to achieve optimum web site usability, the essential component of good retail web design.

Web Design & Usability 2010 Conference is not a sit-back-and-passively-listen conference. It’s a roll-up-sleeves-and-get-down-to-details conference that features a lot of give and take between attendees and speakers. Our 43 expert speakers, chosen independently by Internet Retailer’s editors based on each speaker’s expertise on the subject of their presentation, will reveal the secrets to good retail web design. There’s a lot of show-and-tell, too, and attendees are encouraged to participate in lively sessions where their own web sites can be reviewed.

Another feature of our Web Design & Usability 2010 Conference that sets it apart are the two free private consultation sessions-30 minutes each-that attendees get with retail web design experts. In these scheduled consultations, retail web design experts review each attendee’s web site in advance and are prepared to provide detailed tips on how to improve the site’s design and operability in order to increase its online revenue. These design consultations alone justify the cost of attending this conference.

So, if you’re responsible for the performance of a retail web site and want to improve that performance by interacting with expert web design speakers, scheduling private meetings with design consultants, participating in sessions critiquing different web designs and networking with your peers in the only exhibit hall focused exclusively on web design solutions, this is a show you should not miss. For complete details, visit IRWD2010.com.

Come join us in Orlando on February 15-17 at the Hyatt Grand Cypress, the site of this year’s conference. This newly remodeled resort hotel is offering conference attendees great rooms for only $199 per night-33% below the normal seasonal rate. Your conference registration fee includes all breakfasts and lunches during the show and a festive Networking Dinner Party. If you attend IRWD 2010, I promise you’ll return with dozens of design ideas for dramatically improving your e-retail sales in the coming year.

jack@verticalwebmedia.com

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