Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
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Rock Bottom expects to continue growing on its Yahoo Merchant Solutions platform, commonly known as Yahoo Store, Schwank says, but it also works with ChannelAdvisor Corp. to extend its market reach with product listings on eBay.com, Amazon.com and comparison shopping engines.
With its combination of e-commerce technology and strategies for engaging shoppers, Rock Bottom figures it has a good chance of catching up to its larger rivals in good economic times or bad. “We don’t quite get the business they get yet,” Schwank says. “But we’re coming after them.”
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