The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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Rock Bottom expects to continue growing on its Yahoo Merchant Solutions platform, commonly known as Yahoo Store, Schwank says, but it also works with ChannelAdvisor Corp. to extend its market reach with product listings on eBay.com, Amazon.com and comparison shopping engines.
With its combination of e-commerce technology and strategies for engaging shoppers, Rock Bottom figures it has a good chance of catching up to its larger rivals in good economic times or bad. “We don’t quite get the business they get yet,” Schwank says. “But we’re coming after them.”
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