Retailers shift their ad spending from TV, radio and print ads to digital ads.
Goodmail Systems has appointed Dori Thompson senior director of channel sales. Prior to Goodmail, Thompson was senior communications strategist and strategic relationship manager at Silverpop.
Goodmail Systems has appointed Dori Thompson senior director of channel sales. A 19-year sales veteran in direct, e-commerce and e-mail marketing, Thompson will be responsible for building and maintaining strategic sales relationships with Goodmail clients.
“Dori has a wealth of experience working with many of the world’s leading brands, and has a significant track record of success,” says Mike Rogers, senior vice president of sales at Goodmail Systems.
Prior to Goodmail, Thompson served as senior communications strategist and strategic relationship manager at Silverpop Systems. Before Silverpop, she was account director at Bigfoot Interactive. While at both firms, she led sales and directly managed strategic client relationships for leading brands including Walt Disney, MTV, Fossil, Mazda, Volvo, Dish Network, Southwest Airlines, Clairol, General Mills and Procter & Gamble.
“In addition to the fundamental and critical deliverability benefits that Goodmail has to offer, the company is developing a reputation for innovative e-mail solutions, like CertifiedVideo,” says Thompson. “Since video content is growing in its use and popularity, this is the perfect opportunity to creatively serve our channel customers.”