The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
National Business Furniture is plunging into social networking with pages on Facebook and Twitter, and plans to offer product updates and promotions as well as a chance for customers to provide feedback.
Office furniture retailer National Business Furniture has launched pages on social networks Facebook and Twitter. The company sees the social networks as a good way to engage with its customers.
“What we really want to do is build a collective conversation,” says NBF.com marketing director Dean Stier. For example, for Breast Cancer Awareness month in October, NBF plans to send messages through Twitter and Facebook about its campaign giving 15% of proceeds from orders of pink office chairs to the Susan G. Komen Foundation. The retailer also will post information about employees taking part in the Milwaukee Walk for a Cure as well as offering an online forum where customers can share their stories.
Stier says Facebook and Twitter also provide new tools for the company’s 23 U.S. sales representatives to stay in touch with customers and post items such as suggestions for maximizing office space and case studies on clients.
NBF, No. 215 in the Internet Retailer Top 500 Guide, plans on promoting its social network pages online and through its catalogs.