The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Outdoor gear and accessories retailer Gander Direct has hired Bill Hagerott as director of digital media. Hagerott will be responsible for the direction of all online programs including web design, usability and development.
Outdoor gear and accessories retailer Gander Direct has named Bill Hagerott as the director of digital media. Hagerott will oversee the direction of all online programs including web site design, usability and development for GanderMountain.com, Overtons.com and ConsumersMarine.com.
Hagerott who will report to Gander Direct`s CEO Mark Metcalfe was previously vice president of publisher operations at Fox Interactive Media.
Based in Greenville, NC, Gander Direct comprises the Internet and catalog operations for parent Gander Mountain Co. Gander is No. 225 in the Internet Retailer Top 500 Guide.