Retailers shift their ad spending from TV, radio and print ads to digital ads.
Borders Group has named Michael J. Edwards executive vice president and chief merchandising officer. His responsibilities will include e-commerce as well as Borders’ 34 million-member Borders Rewards loyalty program.
Borders Group Inc. has named a new executive vice president and chief merchandising officer whose responsibilities will include e-commerce as well as Borders’ 34 million-member Borders Rewards loyalty program. Michael J. Edwards, a 26-year retail industry veteran, most recently was president and CEO of Ellington Leather, a wholesaler of leather handbags and accessories.
“We look forward to Mike joining the company to focus with urgency on driving business results and delivering an outstanding experience for our customers,” says Borders Group CEO Ron Marshall. “He is a dynamic leader with extensive expertise in merchandising, marketing and operations, as well as a proven ability to reposition companies for success, which is critical for Borders.”
Edwards also will lead teams responsible for buying and merchandising, inventory allocation and control, supply chain, customer relationship management, and marketing.
From 2004 through 2007, Edwards was president and CEO of lucy Activewear, where he expanded the brand’s stores and overhauled the brand’s e-commerce site. Earlier in his career, he was executive vice president of operations for Jo-Ann Fabric and Craft Stores, No. 256 in the Internet Retailer Top 500 Guide . Edwards also held senior executive positions with West Marine Inc., No. 325, Golfsmith International Holdings Inc., No. 172, and Comp USA (Systemax Inc.), No. 21.