Retailers shift their ad spending from TV, radio and print ads to digital ads.
Adobe Systems announced it will offer its Adobe Scene7 services in the Asia Pacific region. Adobe Scene7 is a hosted rich media platform used by online and multichannel retailers.
Adobe Systems Inc. announced it will offer its Adobe Scene7 services in the Asia Pacific region. Adobe Scene7 is a hosted rich media platform used by online and multichannel retailers.
As part of the Scene7 expansion, Adobe has added a sales force and customer support team in Japan as well as a new data center in Singapore.
“The Asian e-commerce market is on the fast-track,” says Doug Mack, vice president of consumer and hosted solutions at Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”
According to Adobe, e-commerce sales for the five major markets in the Asia Pacific region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007 with 62.3% stemming from Japan alone. Industry analysts forecast the region’s web sales will continue to grow at a 23.3% annual rate, reaching $168.7 billion by 2011.
With the expansion, companies in the Asia-Pacific region will now have local access to cross-media publishing on the web, via e-mail, in print or on mobile devices, Adobe says. Adobe Scene7 helps retailers streamline online images while also reducing volume by up to 80% and helping reduce photography costs, the company says.
Adobe says it already has signed on Asia-Pacific customers including luxury furniture designer, Christopher Guy, Japanese design house Felissimo and major Japanese mail order retailer of women’s apparel, Peach John.
With this expansion, e-commerce and multichannel marketing companies the Asia-Pacific market have access to Adobe Scene7 sales, account management, sales engineers and customer support as well as technical compatibility with other industry-standard Adobe technologies such as Adobe Flash.
Online retailers QVC Inc., Macy’s Inc. and Amazon.com Inc. use Adobe Scene7 services, the company says.