September 21, 2009, 12:00 AM

Acquisition target Omniture leads the way as e-commerce stocks soar

Omniture shares shot up 31% for the week after Adobe announced it was buying the analytics provider. That helped the Internet Retailer Online Retail Index of 25 e-commerce stocks advance by 7.4% for the week, well ahead of the stock market as a whole.

With seven of the 25 stocks registering double-digit gains, the Internet Retailer Online Retail Index of 25 e-commerce stocks advanced by 7.4% last week, well ahead of the stock market as a whole.

Leading the way was Omniture Inc., whose share price shot up after Adobe Systems Inc. announced a deal to buy the analytics provider for $21.50 per share. But 23 of the 25 stocks tracked by the Online Retail Index showed gains for the week. The e-commerce index gained much more than the broader market, as the Dow Jones Industrial Average gained 2.2% for the week and the Standard & Poor’s 500 Index went up 2.5%.

For the year, the Online Retail Index is up more than 71%, compared with 11.9% for the Dow and 18.3% for the S&P; 500.

Here are the best-performing stocks from last week in the Online Retail Index and the percentage price increase for each:

  • Omniture, 31.2%
  • Overstock.com, 26.3%
  • Shutterfly, 21.3%%
  • NutriSystem, 16.9%
  • LivePerson, 14.0%

Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:

  • ATG, -3.9%
  • 1800Flowers.com, -2.0%
  • Systemax, +0.2%
  • PetMed Express, +1.1%
  • DemandTec, +1.7

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of FTD.com) and VistaPrint Ltd.

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