Former Agenda LLC co-owner Seth Haber is tasked with turning around the bankrupt web retailer.
Gaming equipment manufacturer and distributor eDimensional Inc. won the auction and will get the domain name as well as the digital content of the web store. Xoxide.com’s inventory was not part of the sale.
Computer gaming equipment site Xoxide.com has been auctioned off for $76,000. The auction was held from Sept. 10-17. The winner, gaming equipment manufacturer and distributor eDimensional Inc., will receive the domain name as well as the digital content of the web store. The site was the first online store for its original owners who now run other sites selling automotive equipment.
“At this juncture our founders are eagerly pursuing new passions and new business opportunities that require extensive company resources. For this reason, Xoxide.com is being handed off to new ownership,” says a spokesman for Xoxide.com, No. 297 in the Internet Retailer Top 500 Guide.
In August 2009, the site received 306,350 unique page views and $180,494 in sales, according to the company. Xoxide.com also ranks highest in natural search results on Google for the keywords computer cases, power supplies, computer keyboards, water cooling, laptop cooler and CPU cooling, Xoxide.com claims.
The auction attracted 123 bids from 20 parties. The auction was extended because of the high bidding activity in the last hour. EDimensional says it plans to keep Xoxide.com running.
“We are excited to have access to a huge and enthusiastic customer base,” says Michael Epstein, CEO of eDimensional. “Our feeling was that, based on the overlap in operations and their customer base, we feel like we got a very good deal.”
Kathy Nielsen, director of brokerage at domain name auction company Sedo International which conducted the auction, says the value was in the store’s established e-commerce presence. “Xoxide.com was worth nothing without the business behind it,” Nielsen says.