Verizon’s $4.83 billion purchase price for Yahoo includes the former Yahoo Small Business division, which is now called Aabaco Small Business.
Time is running out for web sites with slowly loading pages to speed up: 47% of online consumers say they expect a web page to load in two seconds or less—down from a 4-second threshold three years ago, Forrester Consulting says.
Time is running out for web sites with slowly loading pages to speed up: 47% of online consumers say they expect a web page to load in two seconds or less-down from a 4-second threshold three years ago, Forrester Consulting says in a new study.
The study, conducted on behalf of Akamai Technologies Inc., a provider of technology that helps web sites serve up content more quickly and reliably, also found that 40% of consumers will wait no more than three seconds for a web page to render before they abandon a site.
The study, based on a survey of 1,048 online shoppers, also found:
- 52% say quick page loading is important to their site loyalty, up 12% from a similar study in 2006.
- 14% who have to wait for a web page to load will begin shopping at another site, and 23% will stop shopping or walk away from their computer.
- 79% who experience a dissatisfying visit are less likely to return to the same site make a purchase, up 17% from the 2006 study; in cases involving multichannel retailers, 27% are less likely to buy at the same e-retailer’s physical stores.
- 64% who have a dissatisfying visit would go to another retail web site, up 16% from the 2006 study.
- 23% of dissatisfied online shoppers attribute their dissatisfaction to slowly loading web pages.
- 57% of online shoppers insist on a rapid checkout, up from 10% in 2006.
Forrester Consulting is part of research and advisory firm Forrester Research Inc.