They also are more likely to become repeat buyers, Forrester Research says.
RightNow, which provides customer data and contact center technology, will pay $6 million in cash for HiveLive. RightNow says the acquisition will enable its customers to build online communities for customer support, engagement and brainstorming.
RightNow Technologies Inc., which provides customer data and contact center technology, has acquired HiveLive Inc., whose technology enables companies to create and manage online communities. RightNow says it will pay about $6 million in cash for HiveLive.
The HiveLive platform will enable RightNow clients to build and manage online communities for customer support, engagement and brainstorming, and to incorporate blogs, forums and question-and-answer features, RightNow says.
"Our clients and prospects are clamoring for more social web functionality. With the addition of HiveLive, we meet all the customer experience needs of consumer-focused organizations today, with market-leading e-service capabilities, a robust contact center solution, and now an innovative social platform,” says Greg Gianforte, CEO of RightNow. “It is that unmatched combination of customer experience and social expertise that gives us a much expanded opportunity to provide even more value to our clients."
"At HiveLive, we`ve built a world class team of social experts,” says John Kembel, co-founder and CEO of HiveLive. “We are excited to join RightNow and share with its clients our unique social platform. With RightNow we believe that we will be able to dramatically accelerate the adoption of the platform."
RightNow says the deal is expected to close next week.