Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Online apparel retailer Bluefly has rehired Bradford Matson as chief marketing officer. Matson resigned in January, but has been working in a consulting role with Bluefly since then.
Online apparel retailer Bluefly Inc. has brought back Bradford Matson as the company’s permanent chief marketing officer. Matson worked in that position from 2005 until January 2009.
Since his resignation Matson has been running the department on an interim consulting basis because he needed to spend time in Chicago for personal reasons, says a spokeswoman for the New York-based company.
Matson agreed to a three-year contract and will be paid an annual base salary of $350,000 in addition to options to purchase 10,000 shares of company common stock, according to a recent U.S. Securities and Exchange Commission filing.
Bluefly is No. 132 in the Internet Retailer Top 500 Guide.