That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
(Page 2 of 2)
Instead, Best Kiteboarding has traded a slightly faster loading speed for the ability to pepper its home page with frequently changing dynamic content such as its forums, latest news and blog features. It`s a deliberate choice to support marketing goals. "This new content is what keeps people coming back to the site," Lawson says.
Performance isn`t always the decisive factor. But online retailers must be aware of the impact of new features on response time and have a process in place to evaluate every new, whiz-bang technology gadget that comes along.