Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Green Bay, WI-based chain of general merchandise stores plans to launch its first retail e-commerce site on a technology platform provided by SpeedFC.
Shopko Stores Operating Co., a general merchandise retail chain based in Green Bay, WI, plans to launch its first retail e-commerce site on a technology platform provided by SpeedFC Inc.
SpeedFC will also provide a range of related e-commerce services including web hosting, order fulfillment and call center operations. "We are confident in SpeedFC`s ability to handle our push into e-commerce,” says Shopko CEO Paul Jones. “They are a hands-on, entrepreneurial company that provides a high level of support to their clients. Their performance is unmatched and we are looking forward to this new working relationship and growing our e-commerce business."
The new e-commerce site will replace the existing site at Shopko.com that serves as an electronic brochure and store locator. The site will continued to be managed by Ray Peterson, chief technology officer and head of e-commerce.
Shopko, with about $2 billion in annual sales and more than 16,000 employees, operates 136 general merchandise stores under the Shopko brand in 13 states from the Midwest to the Pacific Northwest. It also operates six Shopko Express Rx drugstores.
Shopko is a portfolio company of private investment firm Sun Capital Partners Inc.