The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Calendar Holdings LLC has hired Robert Gilbreath as director of e-commerce marketing and analytics. Gilbreath will be in charge of marketing, analytics, online merchandising and content for online retailers Calendars.com and DogBreedStore.com.
Calendar Holdings LLC, parent company of Calendars.com and DogBreedStore.com, has hired Robert Gilbreath as director of e-commerce marketing and analytics.
Gilbreath was previously at Journey Education Marketing as director of brand management and online merchandising and content. Prior to that, he was general manager of branding and online marketing for five years at AcademicSuperstore.com and Gradware.com, which were purchased by Journey.
Gilbreath says his goal at Calendar Holdings “is to use customer-centric marketing initiatives and our newly redesigned and replatformed web site to give customers the very best e-commerce experience possible.” Gilbreath will report to Calendar Holdings chief operating officer Paul Hoffman.
Calendars.com is No. 363 in the Internet Retailer Top 500 Guide.