Retailers shift their ad spending from TV, radio and print ads to digital ads.
The e-retailer of sustainably produced merchandise gears up for its holiday site lockdown with improved search, checkout and social features.
Bambeco.com is preparing for the holiday shopping season by enhancing those areas it believes most influence conversion and reduce cart abandonment: the shopping experience, social media, wish lists/gift registry, search engine marketing and optimization and customer service. The e-retailer of sustainably produced home goods and accessories expects 43% of its annual sales during the holiday season, CEO Susan Aplin tells Internet Retailer.
Toward that end and working with e-commerce solutions vendor ShopVisible LLC, the six month-old site recently has streamlined checkout, improved site search to get shoppers to what they are looking for faster, and has taken steps to better expose its shipping, tax and return policies. Customers also can now log in to track their package delivery in real time, Aplin says.
The site is facilitating social exchange about its products by incorporating technology that allows shoppers to tag a product for sharing with Facebook and Twitter friends and easily post it on social shopping sites. It’s boosted customer service by adding live chat, extending customer service hours to 24/7, and offering free shipping on all orders of $150 or more. Aplin says that before the holiday shopping season it plans to roll out a price match guarantee that if a customer finds the identical product elsewhere for less within 30 days of purchase, Bambeco will match that price.
Aplin adds that Bambeco also has worked on search engine optimization and paid search marketing with ShopVisible, which hosts the site in addition to providing its licensed e-commence platform. “We have seen amazing sales and conversion results. Bambeco will come up in the top three positions in most product types, categories or brands we sell,” she says. “Partnering with ShopVisible had been terrific. We will have all of our critical enhancements in place before our holiday site lockdown on Oct. 1."