American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
The video game and entertainment software retailer has named Chris Petrovic general manager of digital media, a newly created position within the company. He previously worked in digital media at Playboy Enterprises and American Greetings.
GameStop Corp., a video game and entertainment software retailer, has named Chris Petrovic general manager of digital media, a newly created position within the company.
As a member of the company’s senior management team, Petrovic will serve as the leader of GameStop’s digital strategy. He will be responsible for building on the company’s ongoing efforts to integrate digital media into the company’s multichannel strategy, as well as overseeing the development and execution of a digital acquisition strategy.
“As the digital world of gaming and entertainment evolves, GameStop is well positioned to do what it does best-help create markets. This includes identifying and effectively participating in emerging trends in casual, browser and mobile gaming,” indicated Daniel DeMatteo, CEO of GameStop, No. 113 in the Internet Retailer Top 500 Guide. “While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store, we are also committed to supporting our unique and vast footprint of brick and mortar stores and knowledgeable associates with a smart digital business platform.”
Petrovic has more than 10 years senior management experience in digital business operations at public companies, venture capital firms and start-ups. He most recently served as vice president of digital media at Playboy Enterprises, No. 203 in the Internet Retailer Top 500 Guide, where he helped develop and execute the company’s global online and mobile initiatives.
Previously Petrovic served as vice president of business development at AG Interactive, where he was responsible for strategic business and product development for the interactive division of American Greetings Corp, No. 157 in the Internet Retailer Top 500 Guide.