July 30, 2009, 12:00 AM

Here today, here tomorrow

(Page 3 of 3)

Sears Holdings Corp., another mobile pioneer with an m-commerce site at Sears2go.com, also is leveraging the capabilities of high-tech phones like the iPhone, said Ravi Acharya, director of e-commerce. Sears has developed an app that takes advantage of the iPhone’s GPS functionality to identify the location of the user, so that, for instance, Sears can offer Chicago Cubs shirts to customers in Chicago.

While only a few dozen retailers now sell through mobile phones, m-commerce looms large in the future of direct-to-consumer retailing. And the 5,000-strong turnout at the Internet Retailer Conference & Exhibition makes clear that many e-retailers are ready to invest now so they can profit from the economic recovery on the horizon.

don@verticalwebmedia.com

Click Here for the IRCE 2009 Products & Services Guide

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Smyth / E-Commerce

How online retailers can price for profit in the age of data

The first step to eradicate price warfare in the retail industry is to widen the ...

FPO

Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...

Advertisement