July 30, 2009, 12:00 AM

Here today, here tomorrow

(Page 3 of 3)

Sears Holdings Corp., another mobile pioneer with an m-commerce site at Sears2go.com, also is leveraging the capabilities of high-tech phones like the iPhone, said Ravi Acharya, director of e-commerce. Sears has developed an app that takes advantage of the iPhone’s GPS functionality to identify the location of the user, so that, for instance, Sears can offer Chicago Cubs shirts to customers in Chicago.

While only a few dozen retailers now sell through mobile phones, m-commerce looms large in the future of direct-to-consumer retailing. And the 5,000-strong turnout at the Internet Retailer Conference & Exhibition makes clear that many e-retailers are ready to invest now so they can profit from the economic recovery on the horizon.

don@verticalwebmedia.com

Click Here for the IRCE 2009 Products & Services Guide

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Zia Wigder / E-Commerce

Six takeaways from recent global e-commerce events

Retailers selling online around the world emphasized the importance of linking stores and the web, ...

FPO

James Green / E-Commerce

Four critical digital marketing tactics for the 2015 holidays

Lessons from 2014 can help retailers start now to plan their marketing campaigns for the ...

Advertisement