More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
So Young Park, a former head of e-commerce at Musician’s Friend, and Doug Williams, former director of e-commerce at Lane Bryant Catalog, have joined Harte-Hanks Inc.’s PennySaverUSA.com as senior executives.
So Young Park, a former head of e-commerce at Musician’s Friend Inc., and Doug Williams, former director of e-commerce at Lane Bryant Catalog, have joined Harte-Hanks Inc.’s PennySaverUSA.com as senior executives.
"As we take our next steps in expanding and redefining our web and multichannel business, we wanted to go outside of our industry to bring in new executive talent,” says Loren Dalton, president of PennySaverUSA.com. “The experience and expertise that So Young and Doug bring to our company is really exciting, They both have had tremendous success in their previous roles leading companies through critical paradigm-changing strategies online. Our company is already benefiting from their valuable insights as we leverage our local print strength for the online communities we serve."
In her new role as vice president of marketing for PennySaverUSA.com, Park will oversee brand and consumer marketing for its network of web sites, covering online content, user interface, community interactions, mobile commerce and customer acquisition and retention efforts. Prior to joining PennySaverUSA.com, Park was head of brand strategy, e-commerce and online marketing for the multiple web properties of Musician’s Friend, which is the online division of retail chain Guitar Center Inc.
Williams, filling a newly created position at PennySaverUSA.com as vice president of e-commerce, will oversee online sales, business-to-business partnerships and advertising, and other initiatives, the company says. Previously, Williams was the director of e-commerce at the Lane Bryant Catalog division of Charming Shoppes Inc., a multichannel retailer of women’s apparel. Prior to Charming Shoppes, he was director of e-commerce and marketing at Sierra Trading Post, a multichannel retailer of apparel and outdoor sports gear.
PennySaverUSA.com and its sister operation, TheFlyer.com, are in the Shoppers Publications division of Harte-Hanks and provide online ads for store and web merchants nationally. The PennySaverUSA.com and TheFlyer.com brands are also used to identify the printed advertising material that Harte-Hanks distributes in California and Florida, respectively.
Musician’s Friend is No. 36 in the Internet Retailer Top 500 Guide; Charming Shoppes is No. 98; Sierra Trading Post is No. 73.