July 23, 2009, 12:00 AM

Internet Retailer introduces the Search Marketing Guide

Internet Retailer today launched the Search Marketing Guide, a 272-page publication that provides web merchants with exclusive rankings and other detailed information on the keywords and metrics that are driving retail search engine marketing.

After months of research, Internet Retailer today published the Search Marketing Guide, a new 272-page publication that provides web merchants with exclusive rankings and detailed information on the keywords and metrics that are driving retail search engine marketing.

The Guide, which sells for $59 plus $9.95 for FedEx shipping, ranks the top three retailers in paid and natural search based on the results of more than 300 of the most searched merchandise-related keywords. The Guide also ranks the top 10 retailers in paid and natural search in each of 20 web merchandise categories and the 250 largest retailers in paid and natural search overall.

The Search Marketing Guide fills a key void in the business-to-consumer e-commerce market by giving retailers solid data and objective analysis on the keywords and phrases that leading web merchants are using to drive their traffic and sales higher, says Internet Retailer publisher Jack Love. “Nowhere else will you find information on which retailer dominates search results in a particular retail category,” Love says. “That is hugely important for all retail web marketers to know, but there is only one place where they can find that data-our new Search Marketing Guide.”

Internet Retailer editors identified the top keywords and phrases in major retailing categories and spent 12 weeks tracking keyword placements. Internet Retailer next identified the category leaders and ranked the results. “We created this research guide to help e-retailers tackle their most important challenge-attracting new shoppers into their web stores. The primary way of doing that is through search marketing,” says Love. “As is the case with all of our research guides, the Search Marketing Guide is built on dogged journalistic research not pie-in-the-sky platitudes. The trends and analysis in this guide are based on hard data collected by our research team.”

In addition to exclusive rankings, the Search Marketing Guide also lists the site search features and functions of the 500 largest retailers and the names of more than 800 retail search marketing executives and solution providers.

With the addition of the Search Marketing Guide, Internet Retailer now publishes a comprehensive series of research publications. “This product brings to four the number of e-commerce research guides we publish annually, which I believe establishes Internet Retailer as the leader in e-commerce research,” says Love.

Internet Retailer’s other research publications include: The Top 500 Guide, The Guide to E-Commerce Technology and The Guide to Retail Web Site Design & Usability. In addition, Internet Retailer in May launched Top500Guide.com, a web site that allows subscribers to access and analyze more than 80,000 sales and operating statistics the publisher collects on the nation’s 500 largest e-retailers.

To order the Search Marketing Guide, click here

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